Christian Parth was born in Milan, Italy. The son of an Italian mother and German father, Parth moved to Germany to complete his “Gymnasium,” the German equivalent to college. It was during those years that he first came in contact with the world of business as a part-time employee of a Kaufhof’s superstore’s shoe department. Enriched by his first experience in retail sales, he realized he had a knack for business and client relations.
Parth moved back to Milan to attend the prestigious Universitata Commerciale Luigi Bocconi, and immediately began handling the public relations aspect of the family owned business, Onceas SpA, an official distributor of Fujifilm in Italy. At age 21, Parth was handling all of the marketing initiatives for Fujifilm in Italy, organizing trade and road shows, meetings, congresses, the Formula 1 Championship, the Nordic Ski World Championship, and the 1990 World Cup of Soccer, all with much success.
Seeking to satisfy his passion for computers and electronic, in 1995 he began working for Elettrodata, an OEM manufacturer of computer hardware. He handled retail sales for one store and soon began exploring new business opportunities; as one example, he successfully introduced the Virtual Reality gaming helmet to the Italian market.
After graduating from Bocconi University, Parth rejoined the family company, transforming its logistics and EDP processing to operate under new systems and procedures. Thereafter, he redesigned the company’s marketing strategy, leading Fujifilm from one success to another, even creating the first ever advertising campaign to compete with Polaroid in the Italian market.
As one of the first pioneers to introduce e-commerce and B2B web marketing in Italy, Parth hosted Microsoft conventions, was a speaker at the 2000 Assinform convention and was invited to lecture once a year at Cattolica University, where shared his marketing strategy with MBA students. In 2001, he was elected President of AIF (Associazione Italiana Fotocine), where he led an aggressive campaign for change and modernization. He resigned in 2002 due to the heavy contrast with too conservative competitors.
The next few years were dedicated to two particular tasks. The first was transforming the family business – a patriarchal, typical family-owned and operated business – into a managerial style global company that was adaptable to change and to the challenges ahead. He drew in new employees and built an exclusive team of skilled top managers that he recruited from top competitors.
The second was to restructure the company in such a way that Fujifilm would acquire it. Well aware of the risks of technological change and market structure modifications, the family business had to be sold in order to guarantee its survival. After years of personally conducting the negotiations, in December 2002, the company was sold to Fuji Photo Film Europe. Parth ultimately expanded sales for the group from 40 million euro in 1997 to 100 million euro in 2002, increased market share in traditional film by 40 percent, and gained the #2 position in the emerging digital camera market.
Simultaneously, Parth put his negotiation and interpersonal skills to the test as Managing Director of Onceas Film Industry SpA, a production facility for amateur films located south of Rome. The company was founded during a time of import restrictions on Japanese goods, rendering its operations useless. Parth gradually reduced costs and tactfully established peaceful relationships with labor unions. In an area notorious for strikes and outrage, agreements to layoff personnel and liquidate the company were finalized in a diplomatic, nonviolent manner. In its last weeks of production, the factory was running at 100% efficiency with workers motivated to work extra time on Saturdays to complete production.
In 2003, Parth faced a new challenge when he moved overseas. In South Florida he dove into a completely different business venture with PRIMO CPS LLC, a company involved in the wholesale and retail of high-end men’s suits. In 2005, he transformed PRIMO CPA from a retail oriented business to a wholesale business, bringing authentic Italian-made suits to Miami. Parth established an exclusive distributorship agreement with Becca Inc., which placed PRIMO MILANO merchandise in three locations around Miami, including Coral Cables, Downtown Miami and the Miami Merchandise Mart.
Meanwhile, his experience with real estate transactions led him to his next venture, Parinvest LLC, a real estate brokerage, property management and financial consulting company that would address the needs of foreign clients investing in the US. Parth earned a real estate sales associate license, followed by a mortgage broker license, and a correspondent mortgage lender license for the new mortgage banking company. In 2012, Parinvest LLC formed a joint venture with Swiss banking group, Crédit des Alpes, adding new services and companies, including an interior design and construction firm, One Principle.
As a result of his elaborate and successful record in corporate management and finance, his international education, and his very own investment experiences in Miami, he is successful in gaining a significant competitive advantage to other players in the Miami asset management landscape.